PRI Show exhibitors have one week left to connect with media before this year's event, which will be held December 11-13 at the Indiana Convention Center in Indianapolis.

If you're making an announcement at the PRI Show--new products, groundbreaking tech, partnerships, expansions, acquisitions, major milestones--don't just share it: Broadcast it!

Exhibiting companies can be part of the official 2025 PRI Show Press Conference Schedule by hosting a 30-minute press conference in their booth. The schedule will be shared with the hundreds of journalists who will attend the event, looking for stories that will shape the future of racing.

To be included in the official 2025 PRI Show Press Conference Schedule—and all associated promotions—you must secure your slot by Monday, December 8.

Contact Marissa Guajardo at marissag@sema.org or 909-979-0782.

Share Your PRI Show Press Releases

Want even more visibility? Use the brand-new PRI Show Exhibitor Press Release Tool to build pre-Show buzz, reach attending media, and increase your chances of being featured in official PRI content.

Post your Show-related press releases at:

performanceracing.com/node/add/press_releases_exhibitor

With this tool, exhibitors can highlight product launches, booth attractions, announcements, celebrity appearances, and more—helping journalists and attendees find you before the doors even open.

Press Release Tips for Maximum Impact

• Post often. New products, unveils, appearances—media want updates.
• Use a punchy headline. Short, strong, attention-grabbing.
• Keep it tight. Journalists want the news up front.
• Include a high-res photo. Releases with images get used more.
• Tag your category correctly. It helps media find your news.
• Always include booth number + contact info.

For questions about the Exhibitor Press Release Tool or any PRI Show PR resources, contact Juan Torres at juant@performanceracing.com.